Choose one company for your product and describe its history and at least three unique characteristics of that company. The company for my product that I have chosen is ________. _____’s notable historical moments include ________. Three unique characteristics of _______ include _______.
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- Choose one company for your product and describe its history and at least three unique characteristics of that company.
The company for my product that I have chosen is ________. _____’s notable historical moments include ________. Three unique characteristics of _______ include _______.
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- Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?Describe the level of market orientation that currently exists in your company. How will a market orientation contribute to the success of your new product?As a consumer of goods and services, provide an example/story of when a product or service did not meet expectations or needs?
- How would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?Does Marketing Create or Satisfy Needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…
- Which of the following concepts will be gained by a company when it performed better than its competitors in satisfying target consumers? A) Competition B) Competitive advantage C) Competitive price D) Competitive awarenessUse the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product.• Understanding customer needs and wants;• Market offerings: bundle of benefits;• Being aware of market myopia;• Marketing, customer value and satisfaction; and• Exchanges, transactions and relationships and how it leads to market,Think of a specific product or service then formulate a concrete marketing strategies that can gain valuable feedback and how to imimprove your product or service that will meet the needs of your target market