Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Explain how mobile computing technology is being used by brick-and-mortar retailers to enhance the in-store shopping experience.
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- Consumers are now able to access two distinct varieties of internet services as a direct consequence of the proliferation of online applications. What characteristics set one of these services apart from the rest and make it more noticeable than the others?arrow_forwardWhat are the key factors that organizations need to consider when developing and implementing digital channels as part of their overall management strategy?arrow_forwardWhat challenges do subscription-based streaming services face in terms of customer retention, and what strategies can they use to mitigate these challenges?arrow_forward
- What are the main revenue streams associated with the e-commerce business model?arrow_forwardThere are several roadblocks that must be overcome before mobile technology can become a reality. How much money do you anticipate saving in comparison to other services that can be found on the internet?arrow_forwardHow can brick-and-mortar stores avoid becoming too “sterile” when using information systems to compete against e-tailers?arrow_forward
- Mention and describe the advantages of electronic commerce?arrow_forwardwhat is the impact digital technology has had on the processes of a specific retail businessarrow_forwardFind five elements that have led to the growth of business-to-consumer (B2C) internet commerce, and then describe them briefly.arrow_forward
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