In the chapter discussion about CRM, you read about four key characteristics of CRM: share of customer, lifetime value of a customer, customer equity, and customer prioritization. Each of these elements is discussed in the context of monitoring and assessing the effectiveness of a CRM initiative. Consider J.C. Penney's loyalty program, JCP Rewards. Go to their website (www.jcprewards.com) and review the infor- mation about their reward program. 5-17. In what ways could J.C. Penney expect to measure the four elements of CRM within the context of a reward program such as this? 5-18. How would data be collected for each element, and how might management at J.C. Penney use that data to provide loyal customers with a very strong relation- ship with the firm?

Using this article Links to an external site.from wired.com Links to an external site.or another of your choice, research and write a brief summary of the emergence of big data in the field of marketing analytics. Here are some questions and concerns you might want to address:  What are some of the controversies surrounding big data?  Is it ok for companies to sell your data?  If you are participating in a “free” service such as a social media app, is it really free? What is the unseen cost?  Do you become the product being sold by providing your personal information? Why or why not? How do you feel about that?  See also “The Evolution of Big Data and Where We’re Headed Links to an external site.” from wired.com.

assume that paulina's per meal cost has been increasing because diabetic meal are more expensive to produce than regular meals.could paulina use also sales histories to estimate the financial impact of serving additional meals in the future? how?

Please answer the question as much as detail possible with example.   Think of a restaurant service you currently have. In your opinion, how effective is the restaurant in managing the elements of the service marketing mix? Based on your experience explain it.

Discuss how CRM can be used to support a customer lifetime value (CLTV) approach.

You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan.   Consumer/Marketplace Insights and Micro-Moments   Resource: Read the articles from the University Library.   Perform a price/quality segmentation analysis using the resources provided in the University…

In regards to customer relationship management (CRM) systems, what are some of the most important ideas that food market organizations should keep in mind?

You advise for a big soda manufacturer. Tell the company how to use the internet in their marketing plan and how to boost their online image. Plan any needed web pages.

Describe three key benefits that CRM software can provide to a company in terms of customer relationship management.

How does CRM support the customer lifecycle stages from lead generation to customer retention?