For this question, you are an owner of an oil company in Saudi Arabia. For the question below, use this information to answer. 1a. Using your specific international market or site for your business, explain the basic appeal of the chosen market or site. Considering factors such as market size, growth potential, and cultural considerations. Discuss the role of national factors in shaping the appeal of the chosen location. 1b. Describe at least three common methods you will use to conduct primary market research in the context of your international business.Include examples of surveys, interviews, focus groups, or observational research.

For this question, you are an owner of an oil company in Saudi Arabia. For the question below, use this information to answer. 1a. Using your specific international market or site for your business, explain the basic appeal of the chosen market or site. Considering factors such as market size, growth potential, and cultural considerations. Discuss the role of national factors in shaping the appeal of the chosen location. 1b. Describe at least three common methods you will use to conduct primary market research in the context of your international business.Include examples of surveys, interviews, focus groups, or observational research.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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