For a samgyupsal grill box business, provide the ff. COMPETITOR ANALYSIS Who are my current competitors? What is their market share? How successful are they? What are their strengths? What are their weaknesses?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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For a samgyupsal grill box business, provide the ff.

COMPETITOR ANALYSIS
Who are my current competitors? What is their market share? How successful are they?

What are their strengths?

What are their weaknesses?

Questions needed to be answered in analyzing your competitors
D
What are their strengths? Price, service, convenience, extensive inventory
are all areas where you may be vulnerable.
What are their weaknesses? Weaknesses are opportunities you should
plan to take advantage of.
What are their basic objectives? Do they seek to gain market share? Do
they attempt to capture premium clients? See your industry through their
eyes. What are they trying to achieve?
Transcribed Image Text:Questions needed to be answered in analyzing your competitors D What are their strengths? Price, service, convenience, extensive inventory are all areas where you may be vulnerable. What are their weaknesses? Weaknesses are opportunities you should plan to take advantage of. What are their basic objectives? Do they seek to gain market share? Do they attempt to capture premium clients? See your industry through their eyes. What are they trying to achieve?
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