Ethics Some marketers attempt to disguise themselves as market researchers who want to ask you questions when their real intent is to sell something to the con- sumer. What is the impact of this practice on legitimate researchers? What do you think might be done about this practice?

Provide a synopsis of the marketing issue What makes you think this is a marketing issue What macroeconomental issues led to the current situation  Do you predict recovery ( if a negative ) or success ( if a new launching or revamping of a current product)?  Are there ethical consequences involved? Is the organization handling this marketing issue appropriately?

How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?

Descriptive research is undertaken to collect data to examine the characteristics of consumers and or markets. What are the fundamental types of questions addressed by descriptive research and the different types of descriptive research?

What is marketing research?

What are the 6 steps of the marketing research process?  What are the problems of doing marketing research internationally?