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Five Step of the Consumer Decision Making Process are
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- List the steps in the consumer decisionprocess.-What are the differences between the consumer decision-making process and organizational Decision-making processConsumer decision is a careful evaluation of the attributes of a set of products, brands, or services and rationally selecting the one that solves a clearly recognized need for the least cost. a) Discuss the four views of Consumer Decision Making (an economic view; a passive view; a cognitive view and an emotional view); b) Discuss Consumer Decision Making Process in detail.