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Bar Stools, Inc. sells chairs online. Bar Stools spent $9,000 on a Google Adword Campaign (Marketing Investment). The campaign generated the following in incremental sales: 165 units sales (#) at average sell price of $125. Product costs are $50 per unit. Calculate the MROI% using incremental profit ($) as the Financial Value.
Note: You need to calculate unit profit ($), then multiple unit profit ($) by unit sales (#) to get the incremental profit used in MROI.
For this calculation, convert decimal to % but do not enter % symbol.
A company will invest heavily into marketing so as to gain customers. Through marketing they can educate the market and make them aware influencing them that the company provides the best solution for their problem or need.
Such marketing activities require heavy amount of resource investment like time, efforts and money. But in return the business gets lots of customers and profits.
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