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address the variety of aspects and approaches involved to managing/doing advertising business].
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- What kinds of outdoor advertising are there? Why isn’t outdoor advertising as effective as it used to be?regarding deceptive and morally questionable techniques used in advertising. discuss how you will apply any information in a career context3. Compare two modern methods of advertising on the basis of their merits and demerits. With an example, explain the concept of projecting Unique Selling Proposition in an advertisement.
- Why has measuring advertising effectiveness become so important?4. What is Financial Advertising? What are the essentials for the success of Financial advertising? Explain the advantages of Financial advertising, 5. Write short note on (a) Corporate Image Advertising (b) Public Relations Advertising,Discuss the importance of frequency and reach in advertising media planning.