Which of the following is an example of mechanical observation. a. Mysterry Shopper who pretends to be a customer and observes the situation b. Television Audience monitoring which captures what channels is watched by which user, how frequently, for how long etc. c. Contrived Observation which is artificially created situation for the puprose of research d. Direct Observation

Which of the following is an example of mechanical observation. a. Mysterry Shopper who pretends to be a customer and observes the situation b. Television Audience monitoring which captures what channels is watched by which user, how frequently, for how long etc. c. Contrived Observation which is artificially created situation for the puprose of research d. Direct Observation

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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