Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Firm’s mission statement can improve and hurt the performance of a firm. Explain the reasons for such argument.
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- Strategic management. Proposed Mission Statement of Krispy Kreme Doughnuts Inc 2015. Krispy Kreme Doughnuts provides people of all ages (1) the highest quality doughnuts and coffee (2) in the industry. We actively serve customers across the UnitedStates and globally in more than twenty countries (3). We are proud of our Doughnut Theaters (7), where customers watch fresh hot doughnuts being made and order them while they are still hot. We work diligently with many nonprofits including schools and churches to help with fundraising activities (8). We continually upgrade our production technology (4). We provide our employees with meaningful employment, fair wages, and an ethical workplace (6, 9), while providing a fair return on investment for our shareholders. Please use own words. You are required to create a new mission for the organization like the above mission statement given, which based on 9 components of mission statement as put the numbering in (..) bracket follows above…arrow_forwardExplain MPS reconciliation of operational and sales schemes?arrow_forwardDiscuss whether there is a circumstance in which the further pursuit of opportunities can diminish firm performance.arrow_forward
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