Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Consider the bottom line of all marketing activities. In which of the marketing activity (you can
consider more than one activity) integrated marketing communication is most relevant for (a)
Yellow (b) Biman Bangladesh Airlines. Explain why and how? Use examples where relevant.
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