1- Answer the following question: • Choose one of the brands that have been affected and became more active during the current world situation with the spread of Covid 19 pandemic. • Explain how their marketing functions have evolved during this health Pandemic? • Reflect on their CSR initiatives. • Consider their digital media activities. • Consider all different marketing concepts covered in CH-5 that are related to their marketing activities during this Pandemic.
1- Answer the following question: • Choose one of the brands that have been affected and became more active during the current world situation with the spread of Covid 19 pandemic. • Explain how their marketing functions have evolved during this health Pandemic? • Reflect on their CSR initiatives. • Consider their digital media activities. • Consider all different marketing concepts covered in CH-5 that are related to their marketing activities during this Pandemic.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1- Answer the following question:
• Choose one of the brands that have been affected and became
more active during the current world situation with the spread
of Covid 19 pandemic.
• Explain how their
this health Pandemic?
• Reflect on their CSR initiatives.
• Consider their digital media activities.
• Consider all different marketing concepts covered in CH-5 that
are related to their marketing activities during this Pandemic.
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