Explain... What role does market research play in crisis management and reputation management?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter16: Managerial Communication
Section: Chapter Questions
Problem 2CTQ: Should the company promise to never again conduct a survey of this sort? Should it go even further...
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Explain... What role does market research play in crisis management and reputation management?
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