How do organizations adapt their marketing strategies to changes in consumer preferences and trends?

Critically discuss how innovation can help organisations achieve and sustain their competitive advantage. Use examples from different theorists and examples from the business practice

Using the PESEL framework, analyse the macro environment experienced by an organisation and from this analysis how it can be used to identity opportunities for growth, and threats to an organisation

Explain the different components of the internal environment of a business and how they influence decision-making and strategies.

What is meant by strategic business units? Why would a company decide to base its organizational structure this way?

Mangement  How can we leverage data and analytics to gain insights into the business environment and make informed decisions?

What are the fundamental principles of management, and how have they evolved over time to adapt to changing organizational and environmental contexts?

What is the role of innovation in management and business cycle processes? Provide an example.

How does is the Kingdon's multiple-streams framework (MSF) theory distinct from other theories?

What are the ethical considerations in planning and decision-making within organizations? How can ethical principles be integrated into the planning process?