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Explain your company's distribution strategy. Include the customers involved and the role they play in the process
Step by step
Solved in 2 steps
- Who are key players in the company's distribution network? Discuss the pros and cons of utilizing different distribution strategies and intermediariesDescribe the major challenges faced by distribution managers in the current environment.What would be the benefits of using selective distribution instead of intensive or exclusive distribution?
- Explain what are some common challenges and limitations associated with managing Marketing distribution channelsAs marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
- What is the best distribution strategy to access the market?There are THREE major distribution strategies a company can use to effectively reach its customers with its offering. Using examples, describe the strategies while highlighting how each of them determines the extent of distribution of the company’s products.How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.
- What role does distribution plays in a company’s marketing mix?How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussionIdentify and describe ANY FOUR (4) external factors to direct distribution and support your answer.