How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussion

Select a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from.  What are the advantages and challenges of using multiple channels?  Are these retailers effective at product distribution to consumers?

Discuss the Segmentation of the Distribution Channel as it pertains to Product Segmentation.

How do wholesalers add value to the distribution process for manufacturers and retailers?