Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Explain why it is that such a large percentage of retail sales still take place in physical brick-and-mortar stores as opposed to online.

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During the Covid-19 epidemic, online sales for retailers grew significantly. eCommerce sales increased from the previous year despite a decline in overall retail spending. The spectacular results might obscure that eCommerce still accounts for a small portion of all retail sales; in the US, this proportion is as low as 14.5%, per eMarketer data.

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