Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Door-to-door selling is the real strength of direct response retailing.
0 a) True
() b) False
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- Since 1973, Nordstrom Rack has been the off-price division of fashion retailer Nordstrom. Nordstrom Rack has been successful in applying the four Ps to its retail strategy. The stores stock high-quality merchandise from well-known designers at discounted prices, creating the “treasure hunt”: the search through ever-changing merchandise for “things they didn’t know they had to have when they walked in.” Nordstrom also sells its products on its website, and on a flash sale site called Hautelook. · Discussion Question #1: Which benefits of in-store shopping are related to the appeal of the “treasure hunt”arrow_forwardA distributor for Celanese Chemical Company stores large quantities of chemicals, blends these chemicals to satisfy the requests of customers, and delivers the blends to a customer’s warehouse within 24 hours of receiving an order. What utilities does this distributor provide?arrow_forwardinvolves selling products through one or very few outlets. Quality distribution Intensive distribution Extreme distribution Exclusive distribution O Special distributionarrow_forward
- Dollar discount stores and closeout chains are both types of off-price retailers. A True B Falsearrow_forwardToday's holistic marketers view the entire supply chain as a ___. A) cost center B) healthy competitor C) profit center D) holdover from the pre-internet era E) value networkarrow_forwardWhat are the difficulties/challenges in regards to inventory management that can hurt multichannel retailers?arrow_forward
- 2- Retailing includes all the activities in selling goods and services to final consumers for _____________. a. Business use b. Non personal use c. Commercial use d. Non business usearrow_forwardWhich of these describes a retail store which uses a low-end strategy? a. High price b. Well-known brands c. Premium items d. Cheap merchandisearrow_forwardA ________ is a layer of intermediaries that performs channel work in bringing the product and its ownership closer to the final buyer/consumers. channel level customer franchise resource bank product platform contact centerarrow_forward
- Some businesses operate on low markup with high volume and, whereas others use high markups with low volume what are some examples of business in each category.arrow_forwardAs a student, tell me about your most memorable sale transaction/s experience. Answer thoroughly.arrow_forwardRead the following examples of different specialty retailers. Identify the type of specialty retailer for each example. Toys R Us Marshalls Michael's Burlington Coat Factory Hallmark Stein Mart TJ Maxx Petco Einstein's Bagels [Choose ] ✓ [Choose ] Off-price Traditional Category killer [Choose ] [Choose ] [Choose ] [Choose ] [Choose ] [Choose ] O O O ✪ Oarrow_forward
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