Choose the correct answer TRUEFALSEThe 7P's is onlyintended to caterproduct industries.Marketing mix helps togenerate a greatmarketing plan.Use your intuition andguts in selecting goodsor services.Services are tangibleproducts thatconsumers observeusing their senses.Each element ofMarketing mix isdependent with eachother.

Product business refers to selling of tangible and physical assets. Service business refers to…

Answered: The 7P's is only intended to cater…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The 7P's is only intended to cater product industries.