Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or objectives
Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or objectives
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section: Chapter Questions
Problem 1CRQ: What does a mission statement explain about a firm that a vision statement does not?
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Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or objectives
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