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- What is a mission statement, and how should a firm define its business mission? Give examples to illustrate a good and bad mission statement.Interpret Mission statement and identify the nine (9) components of an effective mission statement?Compare and contrast vision and mission statement. Describe why a mission statement is so important to the strategic management process
- What is the difference between vision statement and mission statement? Write your organization’s vision and missionFind the mission statements of two for-profit and two not-for-profit organizations. Evaluate these mission statements with respect to their market orientations.Why should a mission statement not include monetary amounts, numbers, percentages, ratios, goals, or objectives?