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Marketing

On the internet, you may find two examples of company mission statements.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Organizational Strategy

Organizational strategy is an activity to achieve a long-term goal with effective planning and practice. In an organizational strategy, the company takes the initiative to prepare a strategic plan with the involvement of all levels of employees to ensure the proper functioning of a business. The organizational strategy depends on culture, staff involvement, values, and an organized system of an organization. In a marketing and sales company, there must be an organizational strategy to promote a brand effectively.

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