Explain, what would be the Advertising objectives that you would set for the following situations: 9 Brand of health drink only for the urban market and that too be concentrated in the metro cities. 9 Brand of apparels that is wrongly perceived as a low purchase item. 9 Your brand of cold drink has been negatively targeted in your competitor’s advertisements.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Explain, what would be the Advertising objectives that you would set for the following situations:
9 Brand of health drink only for the urban market and that too be concentrated in
the metro cities.
9 Brand of apparels that is wrongly perceived as a low purchase item.
9 Your brand of cold drink has been negatively targeted in your competitor’s
advertisements.
9 You have tied up with a bank that will provide the loan for the purchase of your
brand of automobile.
9 Festival season means marketing opportunity for your brand of fast food. You want to make it a family affair and give some add on’s to your customers, but for a limited period of time.
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