Explain the SMART approach to setting objectives using Starbucks or Adidas as an example.  Pick ONE of the companies listed and think of a new marketing initiative or product. Using your new idea or marketing initiative, go through the SMART approach of setting objectives.

What’s your favorite department store/restaurant? Describe and explain why those are your favorites. What’s your favorite department store/restaurant? Describe and explain why those are your favorites.

You have recently been hired by a cosmetics company in the productdevelopment group. The firm’s brand is a top-selling, high-end line ofcosmetics. The head of the development team has just presentedresearch that shows that “tween” girls, aged 11 to 15, are veryinterested in cosmetics and have the money to spend. The decision ismade to create a line of tween cosmetics based on the existing adultline. As the product moves through development you begin to noticethat the team seems to lean toward a very edgy and sexual theme forthe line, including naming the various lines “envy,” “desire,” “prowess,”and “fatal attraction.” You begin to wonder, is this concept too much forgirls in the targeted age group?

What are the 5 C’s of Marketing and explain each. NOTE: 5C’s (Customer, Context, Collaborators Company, Competition)