Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What are the major challenges of companies todays in terms of marketing? You are advised to answer based on a real case. The case should be mentioned in the answer with the challenges explained and resolved. You also need to put up your conclusion at the end from a different perspective.
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- Prepare a pitch to investors as to why they should invest in your product. Convince them that you understand your target audience and explain how you will reach them. Practice perspective- taking, and consider what it would be like if you were in your target customer's shoes. Why might you want the product? What might be some reasons you wouldn't buy the product? Create a slideshow presentation of your pitch to potential investors. Be sure to include the answers to these questions: What is your product, and how exactly does it promote good health? Who is your target audience, and what do you know about them? What are the ways you intend to advertise to your target audience? How will you use different aspects of media to sell your product? What makes you sure that your product will be a success within its target culture?arrow_forwardThe use of management science in "market analysis". List three positive and negative outcomes from this application of management science.arrow_forwardTake into consideration the following things: Do you believe that techniques such as big data and predictive analytics, for instance, would have been effective in marketing ten to fifteen years ago? And why does this happen to be the case?arrow_forward
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