Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Please elaborate on the Service Process Structuring for me.
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- More details on the Service Process Structuring would be appreciated.arrow_forwardDiscuss new ways for employees to use Web-based self-service applications in their companies that will help save time and money. Describe not only the applications and how they work, but how they can save the company money and time. Be sure to include disadvantages to the process from the point of view of the employee.arrow_forwardCongratulations! You now have completed your nursing degree and passed all exams to become a registered nurse (RN)! You take a job in a large hospital working in the Labor and Delivery Unit. RNs typically specialize in one or two different areas in a hospital and have certified nursing assistants (CNAs) working with them to help with patient care and comfort. CNAs have a general skill set (taking vital signs, bathing, dressing, wound care, etc.) that can be applied to any department in the hospital. On any given day, certain areas of the hospital might be busier than others, requiring CNAs to float from one department to another as needs arise. Suppose it's a slow day in the Labor and Delivery Unit, and your manager has 6 CNAs scheduled but only needs 3. a. The fact that your manager scheduled 6 CNAs but only 3 are needed is an example of a low opportunity cost. a substitution effect. an absolute advantage. a knowledge problem. b. What would be the best way to allocate…arrow_forward
- Have you learned the ins and outs of service processes?arrow_forwardWhat are the considerations for orchestrating and choreographing services in complex business processes?arrow_forwardHurry please: Do you believe that social media have any impact on customer service. If yes how? Explain!arrow_forward
- Service is often differentiated from products and the four (4) distinct service features that distinguishes service from products are: simultaneity, heterogeneity, heterogeneity, and perishability.arrow_forwardUnderstand the special characteristics of services.arrow_forwardHow does service orchestration differ from service choreography in the context of service-oriented systems?arrow_forward
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