Explain the difference between a conventional distribution channel, a vertical marketing system, and a horizontal marketing system.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 15DRQ
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3. Explain the difference between a conventional distribution channel, a vertical marketing system, and a horizontal marketing system. 

 

 

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