Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What is the appropriate degree of control over the distribution channel?
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- Explain with examples the characteristics of direct distribution channels and indirect distribution channels . Include inclusive, selective and exclusive distribution in your discussion. Provide examples? Include a conclusion for distribution management in logistics industry?arrow_forwardFood Network adopts a dual distribution strategy. In your opinion,what are the benefits of this?arrow_forwardWhat will be the impact of choice of Distribution Channel(s) ?arrow_forward
- Even though specialization and division of labor is the fundamental basis for allocating distribution tasks, can the channel manager make decisions about using intermediaries and facilitating agencies solely on that basis? Explain why or why not.arrow_forwardWhich of the five different channel arrangements do you feel is the most complex, and why?arrow_forwardCompare the concept of modern supply chain with more traditional distribution channels be specific regarding similarities and differences.arrow_forward
- Choose an organization that creates products that are sold to other businesses and uses at least two different sales channels (the organization may or may not use any intermediaries). Briefly describe the organization, its target market, its competitive situation, and the products that it produces (NOTE: If the company is very large and produces many diverse product lines, you should narrow your focus to just one division or product line of that company). Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience). Discuss the role that business-to-business e-Commerce plays in the marketing channel associated with the selected organization (e.g., eCommerce involving business-to-business transactions). Explain how the distribution system does or could operate as an integrated logistics system (i.e., use of information…arrow_forwardIf I have a online application for food, what is the intensity of distribution?arrow_forward
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