What is Marketing Research and why is it important to the business process?

Q: What is meant by Cultural diversity?

A: For centuries, humans have inhabited every continent except Antarctica. People's cultures developed…

Q: In late September 2015, Volkswagen found itself in the midst of a firestorm. The company, which…

A: The giant car company Volkswagen expanded in the international market and one of the foreign markets…

Q: Identify what is necessary to manage the effective implementation of marketing strategies.

A: There are numerous types of marketing strategies available for the promotion of a product. The…

Q: What is meant by pure competition?

A: Competition is the substitute solutions available in the market for a specific product. Every market…

Q: How has Amazon changed the Whole Foods marketing strategy?

A: Whole Foods is a recognized brand name that functions as a chain of hypermarkets, and departmental…

Q: In what type of competitive environment do you think Apple and Samsung operate?

A: Every market have sellers and buyers. There will be multiple seller or only one seller. Depending up…

Q: What is the focus of all marketing activities? Why?

A: Marketing has perspective of selling goods to with customers with proper planning and strategy. It…

Q: List the different types of economic systems.

A: An economic system is a way for societies or governments to organise and distribute available…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: Segmentation - It signifies the division of the market based on certain criteria. A business segment…

Q: You are the group product manager for UniPal in charge of beauty products. How would you make use of…

A: Retail stores audits are the most reliable form of first hand data to gain very insightful…

Q: One telling observation by Dirk and Mueller indicating that blatant racism was well-maintained…

A: The various commerce companies many times for the purpose of advertising and marketing adopt certain…

Q: Honest Tea, the Coca-Cola brand that produced $130 million in global revenues last year, got its…

A: It is proved from the rising issue in such fields as marketing's impact on the environment.…

Q: What is the difference between the domestic system and the factory system?

A: Domestic business procedures may vary from international business processes in several ways. Local…

Q: Identify and discuss the factors that influence cost management emphasis and practise.

A: In the Indian production market, Cost Management is an undeniable dream for a variety of reasons.…

Q: managerial approaches, customer/supplier relationship innovation models has impacted on…

A: Innovation is to find new ways to solve the old problem. It can be entirely disruptive or it can be…

Q: Women will be attracted to you if you wear Axe cologne or use Axe bath wash. (Axe commercial) A. Ad…

A: In the given multiple choice question, we are provided with an Axe commercial that claims - "Women…

Q: Explain why marketing is important to our global economy.

A: Global Economy- Global economy is also called the world economy. It is the economy of all humans of…

Q: How is a domestic corporation different from a foreign corporation and an alien corporation?

A: Corporations kind of business entities dominates the business operations of generally all developed…

Q: Management at TechGo has requested you to conduct research on any five (5) popular security…

A: E-commerce security threats cause damage to online commerce. The industry accounts for up to 32.4%…

Q: What is meant by Dumping?

A: Global marketing defines the framework of marketing activities on global market. The objective is to…

Q: State the Pros and Cons of Social Responsibility.

A: Social responsibility is the responsibility of the businesses to carry on their business activities…

Q: Explain the basics of marketing planning and the marketing mix tools used in the marketing process.

A: To launch a product or service in the market we need to create and execute a marketing plan so that…

Q: What is meant by the term e-business?

A: Marketing seems to be easy task but is very crucial role of business department. It is because it is…

Q: Compare and contrast how the marketing concept, the societal marketing concept, and the sustainable…

A: Marketing Concepts are the philosophies that are used by the marketing department to serve the needs…

Q: Explain the American Recovery and Reinvestment Act (2009).

A: During 2008-2009, the entire world was experiencing a financial disaster that reduced the confidence…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: The behavioural and geographic segmentation basically puts importance and focus on their own…

Q: Why are environmental scanning and analysis important to marketers?

A: Marketing is a fundamental part of organisations in pretty much every industry. Marketers employ a…

Q: Comment on the ethics of "gaining comparatively at someone elses's expense."

A: Marketing Ethics- Marketing ethics serve as values and moral principles that must be followed during…

Q: What is strategic philanthropy? How does it differ from more traditional philanthropic efforts?

A: Marketing Strategy- A company's overall game plan for reaching prospective customers and also…

Q: Describe the advantages of a corporation.

A: A corporation is a business that the state recognizes as a legal entity distinct from its owners…

Q: How can project effectiveness apply to market vendors?

A: Market Vendors comprises of two words Market and Vendors. MARKET - Market is a place or area or a…

Q: f information and communication

A: Features of communication: 1.Verbal communication requires communicating with one another using…

Q: What is the role of entrepreneurs?

A: Marketing is the most effective strategy that must be aligned with business oevrall goals for the…

Q: How should Dollar General change its marketing strategies to cope with increasing competition from…

A: Dollar Store are the stores which provide all the goods to consumers at a single dollar. They are…

Q: Lack of funding as an entrepreneurial challenge. How an entrepreneur can overcome it? Also, what…

A: As we all know, funding raises your profile and draws interest from the market. It provides value to…

Q: Discuss the importance of Corporate Social Responsibility, focusing on  below three activities that…

A: Business organizations have a responsibility toward the environment and the society in which it…

Q: Define and give examples of Institutional Advertising

A: To expand and become a conglomerate a firm as a whole must have a positive image in the eyes of the…

Q: What evidence exists that being socially responsible and ethical is worthwhile?

A: A person who displays ethical conduct indicates a strong moral code and consistent values. Those who…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: Market segmentation is the basis on which the market is divided into four categories and each group…

Q: What are the programs made to Reduce Sexual Harassment?

A: Sexual harassment in an office can lessen the productivity of the particular organization and it…

Q: what are 3 situations where we should not conduct market research

A: The assets are not accessible : Like the issue of having research being more expensive than helpful,…

Q: o-branding is ________.       A)  the process of selling a famous brand to a third party   B)  an…

A: Co branding is increasing the being used by companies such as Apple and Nike. The details are…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: We have been hired by a resort/hotel to segment the market so that a targeted advertisement can be…

Q: Define trade deficit.

A: A trade deficit occurs when an international transaction account has a negative net amount or…

Q: Facebook recently announced that it will let teens’ posts become public. Before the change, Facebook…

A: Marketing must be done ethically and legally. There are various laws and ethical duties which every…

Q: Explain the three types of mergers.

A: Merger is a process in which two or in excess of two firms collaborate to form one company or one…

Q: Discuss how the marketing concept contributes to a company’s long-term success.

A: Ans. Introduction As an entrepreneur, ensuring you have the appropriate frameworks set up is…

Q: You are the Marketing Director for Newsday, Long Island’s newspaper. Newsday publishes both print…

A: Introduction:  NewsDay is a Long Island based local newspaper, which have both the online and…

Q: Is public market part of the culture of the Philippines? How so?

A: A public market is a market which is an open place and involves huge crows at a time. Public market…

Q: Matthew was passionate about Hollister. It was the only place he'd buy his clothes. if anyone asked…

A: As a marketer while the product is our  key means of delivering value to consumers. One way that we…

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.