Ethics Several online stores now sell products to consumers al different prices based on the use(s information, such as geographic location-which determines your proximity to competitors and your area~ averageincome. Although this practice, known as Internetprice discrimination, is nol illegal, some would say itis unethical. Do you believe this practice is unethical?Should thi.s practice be illegal? If you think the practiceshould be legal, should retailers be required to put adisclaimer on their site? Explain your reasoning.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Ethics Several online stores now sell products to consumers al different prices based on the use(s information, such as geographic location-which determines your proximity to competitors and your area~ average
income. Although this practice, known as Internet
price discrimination, is nol illegal, some would say it
is unethical. Do you believe this practice is unethical?
Should thi.s practice be illegal? If you think the practice
should be legal, should retailers be required to put a
disclaimer on their site? Explain your reasoning.

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