Due to the popularity of ChatGPT, many experts have used it in marketing. Please read the following articles and discuss the benefits of using AI in marketing. What are some creative ways you have used ChatGPT? Also, share what some potential risks are. 1. https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/the-best-prompts-for-using-chatgpt-for-digital-marketing/ 2. https://www.searchenginejournal.com/chatgpt-harness-ai-marketing/476297/#close

Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include a real-world example and case study, looking at social media.

If you were marketing a new running shoe, what sort of mobileapplications might enhance your marketing efforts?

Recall 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in Youtube or in other platforms. Evaluate whether this marketing communication was effective for you.   Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy.       Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and Youtube to create viral videos (https://www.youtube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a place or food items that the…

Need help answering the following question as the company is Uber. Who is the target market Uber (It is NOT everyone!). What is the range of products sold? How user friendly is the site? Is it interesting? Informative? Interactive? Does it have a customer experience focus? Explain.

Examine how individuals react to desktop and mobile app issues. Can consumers resolve these problems? Give responses. How did you deal with software bugs? How have you dealt with this?

Investigate how consumers respond to obstacles presented by PC and mobile apps. Discuss strategies to decrease the annoyance experienced by users in such circumstances. How did you deal with a difficult computer application or mobile app? What have you done?