Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Explain the key features and functionalities consumers look for when purchasing a smartwatch in a B2C environment. In B2CSummarize how the features and functionalities of the smartwatches align with the consumer’s lifestyle, health, and communication needs.
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