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Referencing the scenario provided, and following the guidance provided by the
Strategic consultant, Maria and her team are now prepared to proceed with finalizing their business
plan to launch their company. Considering how competitive the business sector is today, it is
important that they are aware of their alternative organizational strategies. It is also important that
they understand how to develop a sustainable competitive advantage, so as to remain financially
viable. The group is considering utilizing the strategy formulation framework to aid in developing
the company and its products. Further to discussion with the Strategic Consultant, Maria is aware
that there are certain habits that strategic leaders must encompass but is not sure what they are. For
this assessment, your group is to assume the role of Maria and her team. In doing so, you are
expected to complete the following:
Given the beauty products which your business proposes to offer, assess the three
stages of the strategy-formulation framework, discussed in the course.
For each stage, include the tool in your assessment.
input stage
tool-Internal Factor Evaluation (IFE) matrix,
matching stage
tool: swot matrix
dicision stage
tool:Quantitative Strategic Planning Matrix (QSPM
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