Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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how to be Ensure of the communication channels in relation to the dynamics of the messages in the organisation?
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- What can go wrong if a consistent message is not communicated to targeted audiences across these various environments and platforms? Can you give an example?arrow_forwardWhat do media content signify or what do media content tell us about audience and producers?arrow_forwardHow do advertisers adapt their messages for different cultural contexts?arrow_forward
- Covid-19 has created formidable challenges for organisations as they try to make their marketing messages heard in a disruptive world. The disappearance of many channels related to live events and conferences, plus the barriers to face-to-face business means a heavier reliance on digital channels. Critically evaluate how marketers can communicate effectively in a post Covid-19 world.arrow_forwardBriefly describe the importance of communicationarrow_forwardWhat is the goal of textual and pictorial dialogue and information media?arrow_forward
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