Does your organization have a D&I statement? How does it support equity and ensure a positive workplace culture?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Does your organization have a D&I statement? How does it support equity and ensure a positive workplace culture?

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Diversity and inclusive statement (D&I) states about the long term goals of the companies, that focus on enhancing the work environment of the company by providing equal opportunities to all individuals in their career growth, work-life balance, promotions and personal development, irrespective of their caste, gender, race, religion, economic status etc. The primary objective of the D&I statement of any organisation is to provide fair and equal opportunities to all the potential/prospective employees of the organisation, which thereby enhances the work environment and goodwill of the company in the targeted marketplace. Today every successful company/organisation includes diversity and inclusion in its vision and mission statement for its long term growth and development.

Example: Indian Multinational byjus Pvt Ltd, is an educational company that provides education and courses to the students. The company has a D&I statement that promotes gender equality, the safety of women in the workplace and hiring talents from diverse sections of society.

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