Discuss why an individual firm might deliberately market a set of products that compete with each other. Provide examples of this and explainwhy the strategy worked or did not.

The major difference between a company that follows broad low-cost strategy and a company that follows focused low-cost strategy is defined by:   Number of attributes of company's products   Amount of outsourced activities

Begin by selecting two functional strategies from the list below: Marketing Strategy Financial Strategy In your initial post, explain the overall goals of each of the strategies that you selected, generally speaking. Then, expand on your choices by describing how each functional strategy may work together to potentially achieve economies of scope.  Further develop your response by describing how the functional strategies that you selected operate either at your place or work, a place where you have worked in the past, or in a hypothetical “best” corporation scenario. Alternatively, you may research an actual corporation to further develop your response on your chosen functional strategies. Be sure to post at least 2 references

Which is the most important for company's competitive advantage: internal consistency or market competitiveness?