Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Begin by selecting two functional strategies from the list below:

  • Marketing Strategy
  • Financial Strategy

In your initial post, explain the overall goals of each of the strategies that you selected, generally speaking. Then, expand on your choices by describing how each functional strategy may work together to potentially achieve economies of scope.  Further develop your response by describing how the functional strategies that you selected operate either at your place or work, a place where you have worked in the past, or in a hypothetical “best” corporation scenario. Alternatively, you may research an actual corporation to further develop your response on your chosen functional strategies.

Be sure to post at least 2 references 

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