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- How can Green Marketing be used as a tool for sustainable competitive advantage ?Compare and contrast how the marketing concept, the societal marketing concept, and the sustainable marketing concept meet the needs of consumers and companies.How does a strong commitment to green marketing enhance corporate reputation?
- How environmentalism affect marketing strategies?What is social change marketing and how does it differ from traditional approaches such as environmental education? Explain the various stages in the social change marketing process.Explain the importance of relationship marketing and green marketing.
- Discuss the sustainable marketing matrix, then explain the advantage that sustainable marketing concept provides over the societal marketing concept.Explain green marketing and outline it's impact .There are several potential ethical issues related to marketing strategies. Identify a recent ethical dilemma facing a marketing organization. Describe the ethical situation and the consequences for the organization, its customers, and its other stakeholders. How could the ethical dilemma be avoided?