Answered: discuss the contents of a good copy of…

Business

Operations Management

discuss the contents of a good copy of advertisement. write a short note on utility of advertisement copy.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter17: Integrated Marketing Communications, Advertising, And Public Relations

Section17.6: Public Relations

Problem 1LO

See similar textbooks

Related questions

Q: ESSAY: “To sell something is not the only objective of Advertisement”. EXPLAIN.

A: Marketing is the form of collective approach that gives higher effectiveness to marketing…

Q: Sales promotion is a tip of the promotion of iceberg

A: Sales Promotion- A sales promotion is a marketing strategy that a company would use short-term…

Q: Which promotional element should be offered only on a short-term basis?

A: The major objective of the promotion is to inform, increase demand or differentiate the product from…

Q: What is the advantage and disadvantage of using advertising for a hotel? a restaurant? An airline? A…

A: Advertising allows you to connect with customers across a range of channels. Advantages of…

Q: Following are the advantages of personal selling, except: O a. Most practical promotional option O…

A: D) Time consuming It is a relatively expensive method of selling. There is a requirement of high…

Q: What role should word-of-mouth communications, buzz marketing, or product placement play in your…

A: Promotion is the task which focus on providing product information and educating customers through…

Q: This tip for managing a successful sales force suggests that what the sales force accomplishes is…

A: It is important to realise that in order to manage a successful Salesforce their sales for must…

Q: How do publicity and advertising differ? How are they related?

A: Advertising is the practice of promoting a company and its products for commercial gain. Publicity…

Q: What is the objective of a sales promotion? Identify and provide an example of three sales promotion…

A: Despite the fact that consumer loyalty has turned into the main concern for organizations, there are…

Q: According to the present study OOH is an old type of advertising format and is considered a…

A: Advertising is the process to communicate the marketing information to the customer for achieving…

Q: Have you ever participatedin a sales promotion without realizing you were doing so? For example,…

A: Human being tends to associated with other relevant activities. This is the natural phenomena. We…

Q: Write serious critiques on Fair & Lovely advertisemen

A: The advertisement industry is a rapidly growing industry in India. The government gives their full…

Q: Choose a consumer product with which you are familiar. Determine whether this product is new to the…

A: The consumer product selected is Deodorant. The product is an extension to the product line of the…

Q: How would an advertising plan for an online-only gift retailer differ from that for a…

A: Click and Mortar or Brick and Click is one of the business models that are present both on online as…

Q: The number of times a person sees an advertisement represents

A: Advertisement is a paid form of communication through which a company promotes its products and…

Q: How do salesperson must spend their job?

A: Marketing refers to the process of persuading customers to buy the appropriate product or services…

Q: Coupons, contests and demonstrations are examples of Select one: O a. Advertising O b. Sales…

A: Sales Promotion Tools and Techniques – 12 Commonly Used Tools: Coupons, Free Samples, Price-Off…

Q: Write a short essay on mural advertisement. AND write the 5 importance of mural advertisement.

A: The word mural refers to any piece of artwork that is painted on wall or directly applied on a wall,…

Q: an issue arises after the completion of a transaction, which of the following actions should a…

A: It is the responsibility of the sales person to always take a remedial situation in case of any…

Q: Criticize this advertisment from your point of view ? i attach the picture of ad.

A: This young man is eleven months recent – and he isn’t our youngest, client by any means that.For…

Q: Which of the four elements of the promotional mix are most appropriate for accomplishing your…

A: The term promotional mix can be defined as the methods of marketing used in achieving the marketing…

Q: Choose two companies, one a consumer products company and the other an on-line retailer. Conduct…

A: The consumer goods sector is a category of stocks and companies that relate to items that are…

Q: xplain what a wholesaler does. How does this benefit the retailer? How does this benefit the…

A: Distribution Channel - A distribution is a chain of business via which goods and services are passed…

Q: Think of a product that you use regularly. Find several examples of how the manufacturer markets…

A: An advertisement is the most used form of a promotional strategy in which the marketer prepares a…

Q: Imagine that you are a salesperson for one of your favorite products. Identify your product then…

A: Selling process for any product or service involves a sequence of steps which are listed below.

Q: Discuss the concepts of reach, frequency, and impact as they relate to Super Bowl advertising. How…

A: Super Bowl Advertising- Super Bowl commercials are also known as Super Bowl ads and these are…

Q: Discuss what do you mean by the promotional mix? Please throw some light over the components of…

A: Promotion can be described as the activity of promoting and advertising a brand. The major focus of…

Q: ualities does a successful salesperson

A: A large number of employees in a company are engaged in sales management. Effectiveness and…

Q: Distinguish the four (4) major types of promotion: advertising, publicity, sales promotion, and…

A: The four major types of promotional mix include the following and are discussed as follows-

Q: Walking through the supermarket, you see an aisle where all the products are organic and/or nanural.…

A: In every organization, there are various products and commodities that are being manufactures and…

Q: side from cost, what advantages might radio ads have over

A: Attributes of advertisement: 1. Advertisements are a paid form of communication since they…

Q: Think of ways by which you can validate the print run and even the circulation of a magazine…

A: Increasing the print run and circulation means that the publisher wants to increase the sales of the…

Q: Identify the resellers in your distribution channel. Discuss the role that trade sales promotions…

A: The middlemen such as wholesalers distributors agents and brokers are a vital element of a marketing…

Q: What are types and methods of advertisement?

A: An advertisement can be defined as a promotional activity in which a marketer creates a series of…

Q: Find an example of an advertisement (either a print ad, TV commercial, or online ad/video) that is…

A: Marketing is very critical part of any business because it creation exchange with customers. With…

Q: Scope and limitaions of the study about the effect of advertisements on marketing students

A: Scopes of the effect of advertisement on marketing students are: Budget Deliverables Allocating…

Concept explainers

Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.

Question

discuss the contents of a good copy of advertisement. write a short note on utility of advertisement copy.

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1

VIEW

Step 2

VIEW

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.

Similar questions

What is advertising copy briefly discuss the elements of advertising copy?
What point of view is present in the advertisement?
What are the essential elements of a good advertisement copy ?
How to make an ad copy?
How can a firm design a sales promotion that not only drives short-term sales but also builds long-term customer loyalty?
Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.
How many advertisements do you think you see and hear every day? Where do you see and hear advertisements? Think of as many places as possible. What makes an advertisement stay in your memory? Images? Music? Words? Phrases?
The person/company buy the ad is also known as the
Discuss the advantages of using product placement instead of advertising to promote specific product and brands.
Discuss how can a firm design a sales promotion that not only drives short-term sales but also builds long-term customer loyalty?
Think of a specific advertisement that offers product or service and then identify those concrete values, personalities and interest would you expect the people who will buy that product. Discuss.
Find an example of an advertisement (either a print ad, TV commercial, or online ad/video) that is novel, but not necessarily relevant to the product or service. Post a link to the advertisement. Describe the ad. Discuss why the client would have approved this ad.