Example of a company which uses C2B: Customer to Business. Describe the firm and why it is an example of the particular business model.

How can a good CRM system increase profits for a company? Give an example (e.g. hoteh, or retailer, etc.) and explain how CRM help the company increase profit.

Define operational CRM, analytical CRM, and collaborative CRM. How do these types of CRM systems support different aspects of customer relationship management?

Examine the techniques used by Uber, Etsy and AirBnb that is leading to their success. Pick a company that uses the same techniques as the companies above and explain how this company compares with their customer service.

Discuss the importance of integration between CRM systems and other business applications.

establishing a successful customer relationship and stay competitive in the market, Amazon should take care of the following. Elaborate both areas in detail. The elements needed in the implementation of the successful CRM strategies.

10.  Competition among existing firms can not be defined by: Select one: a. Industry growth rate b. Learning economies c. Degree of differentiation in products and services d. Communication and governance

Search the Internet for a company that supplies Customer Relationship Management (CRM) systems for mid-size and large companies. Learn all you can about the company’s CRM product/s. Take a look at its competitors as well. Armed with the product knowledge and competitor analysis you have gained, compose a sales letter (as an email) to a mid-size company in need of CRM software. You’re free to make up details about the customer’s problem/s so that you can show the benefits and value proposition of your solution. Your letter should follow proper email format, including being single spaced, and be no more than one page in length. Once you have posted your sales letter, read the letters of your peers and respond to 3 letters. Pretend that you are the customer and respond as you would if you were to receive such a sales letter.

Identify one of the emerging technologies (or research stream) in the Gartner, MIT, and World Economic Forum readings. Do additional research include 4-5 citations about the topic. Perform an analysis of the technology and develop a strategic plan by which a company (either existing or new but be sure to specify) may decide to compete.  The plan should be clearly supported by a framework or combination of frameworks (e.g. the socio-technical).  In a analysis, pay attention to the prescriptions in the Khanna article and how it might help shape a strategy.

Identify a company that you think is customer-centric and one that is not.