Discuss how your personal culture and family norms have influenced your buying behavior. Give a couple of examples, whether the buying behavior and influence ends up in a positive or negative consumer behavior.

Humans are social beings whose purchase decision are influenced by their social settings and surroundings.Taking the foregoing statement into consideration, analyse the four (4) social factors that can explain some of consumer purchase behaviour. In addition, show why marketers should ty to understand these social factors.

Discuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?Why should marketers pay close attention to the cultural environment?

Please explain in detail about different factors involve in the buying process: initiators, Users, Buyers, Influencers, Deciders, Approvers, and Gatekeepers.