Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Discuss the impact of the changing age structure of the
population on consumer spending and buying behavior. Why is this trend important to marketers?Why should marketers pay close attention to the cultural environment?

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Introduction to Marketing Segmentation
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Changing Agre structure and Marketing
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Cultural Environment in Marketing
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