Digital marketing is important because it connects a company with its customers while they are online and is effective across all industries. It connects businesses with ideal customers on Google via search engine optimization (SEO) and pay-per-click (PPC), on social media via social media marketing, and via email via email marketing. Investigate the impact of marketing technologies on consumer purchasing behaviour?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 9DRQ
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Digital marketing is important because it connects a company with its customers while they are online and is effective across all industries. It connects businesses with ideal customers on Google via search engine optimization (SEO) and pay-per-click (PPC), on social media via social media marketing, and via email via email marketing. Investigate the impact of marketing technologies on consumer purchasing behaviour

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