Description of the Product: (What exactly is the product? What are the features and how do these benefit consumers?) Target Market for the Product: (Which group of consumers is the product targeted to?)  Comprehensive Description of the Marketing Mix for the Product.  (This should be a fulsome description of how you will address the 4 P’s - product, promotion, pricing and place for your product).  Conclusion: (What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A marketing plan on an organic face scrub in Jamaica explaining:

  1. Description of the Product: (What exactly is the product? What are the features and how do these benefit consumers?)
  2. Target Market for the Product: (Which group of consumers is the product targeted to?)
  3.  Comprehensive Description of the Marketing Mix for the Product.  (This should be a fulsome description of how you will address the 4 P’s - product, promotion, pricing and place for your product).
  4.  Conclusion: (What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?)
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