Discuss briefly this six key challenges which will face in developing new branding image of Islamic banks. System and process Services standards and behavior Advertising and public relations Authenticity and relevance Recruitment and training Physical premises and locations
Discuss briefly this six key challenges which will face in developing new branding image of Islamic banks. System and process Services standards and behavior Advertising and public relations Authenticity and relevance Recruitment and training Physical premises and locations
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss briefly this six key challenges which will face in developing new branding image of Islamic banks.
- System and process
- Services standards and behavior
- Advertising and public relations
- Authenticity and relevance
- Recruitment and training
- Physical premises and locations
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