Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Conduct a SWOT analysis of Amazon corporation.
Internal Environment
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1) Finance
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2) Employees
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3) Market Share
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4) Product Line and Mix
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5) Intellectual Property
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6) Locations/distribution
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7) Brand
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8) Corporate Culture
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9) Any other organizational resources
External Environment
(1) Competitor Analysis (list all major and conduct analysis of one major competitor)
(2) Technological
(3) Political
(4) Legal
(5) Economical
(6) Social / Cultural
Notes: Think critically; provide the reason / why the strength, weakness, opportunity and threat is relevant.
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