Definition problems of marketing. 2. Definition market gaps of marketing.

15. How is the effectiveness of a marketing plan evaluated?

whatt is the importance of market research in product planning?

Elaborate psychological factors that will influence Eplas Company target customer in making purchase decision.

5. Identify specific marketing strategies utilized and develop criteria by which to analyzethose strategies.

4. When would a good marketing researcher use closed-ended versus open-ended questions? Justify your answer.

3 What is a buying center? Describe the roles as- sumed by people in a buying center and what use- ful questions should be raised to guide any analysis of the structure and behavior of a buying center.

1. Explain segmentation in marketing with example..

what is market target strategy?

List some of the limitations of Marketing planning ..