Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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In the marketing process, marketers engage in segmentation, targeting and positioning when they are А building profitable customer relationships В capturing value from customers developing a customer value-driven marketing strategy constructing the marketing mix
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Transcribed Image Text:In the marketing process, marketers engage in segmentation, targeting and positioning when they are А building profitable customer relationships В capturing value from customers developing a customer value-driven marketing strategy constructing the marketing mix
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