In the marketing process, marketers engage in segmentation, targeting and positioning when they are

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In the marketing process, marketers engage
in segmentation, targeting and positioning
when they are
А
building profitable customer
relationships
В
capturing value from customers
developing a customer value-driven
marketing strategy
constructing the marketing mix
Transcribed Image Text:In the marketing process, marketers engage in segmentation, targeting and positioning when they are А building profitable customer relationships В capturing value from customers developing a customer value-driven marketing strategy constructing the marketing mix
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