Thanks in advance 12. Determine a marketing research problem for each of the following management decisionproblems.a) Should a new product be introduced?b) Should a four-year old advertising campaign be changed?c) Should the in-store promotion for an existing product line be increased?d) What pricing strategy should be adopted for a new product?

Hi, Thank you for the questions. we are supposed to provide the answers for the first 3 sub-parts.…

Answered: 12. Determine a marketing research…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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26. When introducing new products marketers have 3 branding options open to them: A. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use an Associative Network Memory Model approach B. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use an integrated marketing communications programme C. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use a brand equity measurement system D. Develop a new brand for the new product/ Apply the existing brand to the new product and/Use a combination of a new and an existing brand

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12. Determine a marketing research problem for each of the following management decision problems. a) Should a new product be introduced? b) Should a four-year old advertising campaign be changed? c) Should the in-store promotion for an existing product line be increased?